Floor price rules

Floor Management

The platform allows users to define custom floor price rules to control the minimum CPM accepted in header bidding auctions. These rules are defined at scope level and can be reused across all your media properties. Rules can be fine-tuned by media type and applied to specific ad units within your stacks.

This feature is available for all Node environments: Web, In-App, and AMP.

Web environment: Enabling floor price rules will override any floors previously defined directly in your Prebid.js configuration via the Floor Price Module.

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Floor Price Rules List

All floor price rules are listed in Rules > Floor price. This view displays all your rules and allows you to manage them.

Each rule is displayed with the following information:

Column	Description
Rule	The name of the rule
Default floor	The base CPM floor defined in the rule
Sub settings	Number of granular rules (mediatype specific)
Used on	Number of stacks currently using this rule

Actions:

• View (👁️ icon): Preview the rule configuration.

• Edit (✏️ icon): Modify the rule settings.

The default "No floor price" rule cannot be edited.

History: Click the clock icon (🕐) to view the version history of your floor price rules.

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Create a Floor Rule

1

Open the new rule form

Navigate to Rules > Floor Price in the left menu and click "New rule" to open the rule creation form.

2

Complete the form

Give your rule a clear and descriptive name (for example: premium_adunits).

Set a global default floor value in euros (€). This value applies to all ad requests unless overridden by a more specific rule.

3

Granular rules (optional)

Click "+ Add setting" to define specific floor prices for particular conditions.

• Target – Mediatypes: Select one or more mediatypes the rule should apply to. Available options:

  • Banner

  • Native

  • Video

• Price: Set the floor price for this specific mediatype configuration.

You can add multiple granular rules by repeating this step. Use the trash icon (🗑️) to remove a setting.

Each granular rule requires at least one mediatype to be selected.

4

Example

Example of a complete rule named premium_adunits:

• Default floor: 2 €

• Specific rule for Video mediatype: 5 €

5

Save the rule

Once your rule is complete, click "Save rule" to apply it. The rule will be available for use in your stacks.

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Applying Floor Rules to Stacks

Floor price rules are applied at the stack level within your media properties. To configure floor pricing for a stack:

1. Go to Inventory > Media & stacks.

2. Select your media property and navigate to the Stacks tab.

3. Click on a stack to edit it.

Floor Price Configuration

In the stack editor, locate the Floor price section.

1

Enable floor pricing

Toggle on "Apply floor price groups on ad units for this stack" to activate floor management.

2

Configure standard rule

Select a default floor rule that applies to all ad units in this stack from the Standard rule dropdown (e.g., No floor price or any custom rule you created).

3

Add specific rules (optional)

Click "Add specific rule" to apply a different floor rule to specific ad units:

• Select the rule from the dropdown (e.g., premium_adunits (2.00 €)).

• Click "Select ad units" to choose which ad units this rule applies to.

Every specific rule must be linked to at least one ad unit. If no ad unit is selected, you won't be able to save the stack configuration.

4

Select ad units

In the modal, check the ad units you want to assign to this rule and click "Confirm".

5

Save configuration

After selecting ad units, you'll see the number of assigned ad units displayed next to the rule. Click "Save" to apply your changes.

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Rule Priority

When multiple rules could apply to an ad unit:

1. Specific rules take precedence over the standard rule.

2. Within a rule, granular settings (mediatype-specific) override the default floor price.