Equativ (Smart Ad Server) Integration

Summarize Smart Ad Server Integration

1) Context

Here is what you'll have to do in order to have smart-rtb+ data within Pubstack. The installation can be done with your technical team or smart technical team.

Three steps to perform:

A/ On Pubstack

Reach out to your Customer Success team at Pubstack in order to activatate in Pubstack's backend the authorization to retrieve Smart data

B/ On Equativ side

You have to add the following "custom script" for each formatId:

<script type="application/javascript">
try {
window.top.sas.events.fire(
'pbstck:ad',
{
cpm: [sas_cpm],
formatId: '[sas_formatId]',
size: '[sas_creativeWidth]x[sas_creativeHeight]',
},
'[sas_tagId]',
);
} catch (e) {
/* Do Nothing */
}
</script>

Nb :

• The <div> for the ad must be named sas_<formatId>; example: when calling formatId: 12345, the id of the <div> must be named sas_12345

• tagId = the tag of the container of the page that will contain the ad.

Exemple :

formatId: 12345,
tagId: 'sas_12345',

C/ Client-side

Client-side, for each adUnit, in the pubstack field (to be created if it does not already exist), it will be necessary to add an adServer attribute with the value smart-rtb + and an adUnitPath with /networkId/siteId/formatId

const adUnits = [{
code: 'sas_12345',
pubstack: {
adUnitPath: '/networkId/siteId/formatId',
adServer: 'smart-rtb+'
},
bids: ['...'],
}]

Once done, smart RTB + should start appearing on the Pubstack dashboard as a bidder.