Google Ad Manager Dashboard

Here is the new Google Ad Manager (GAM) dashboard !! 🚀

The GAM Overview dashboard allows any publisher to explore and analyze their stack using the Google Ad Manager data. The dashboard gathers all your data from web/display environment through the GAM API.

How does the integration work? ⚙️

• Pubstack extracts the data once a day at 2 am UTC from the Publisher’s GAM account. Pubstack uses the same rights as a classic adX/ Open bidding integration. (here)

• Pubstack extracts the data at the “line item” level granularity.

• Pubstack maintains 2 mapping tables to enrich the data

  • The first one is the inventory mapping, already used by the AdX Integration. It allows the matching of GAM adUnits to Prebid adUnits.

  • The second one is the line item mapping. It allows the matching of each line item and its type into a specific demand source and inventory type. It allows you to see all your demand source from GAM even though you don’t have a Prebid adUnit mapped”

What are the user benefits? 🏦

• All Publisher’s web revenue into one place, so they don’t need to switch from one tool to another.

• Use the Pubstack Analytics and Interactive capabilities on the GAM data. Publishers will discover a new way to analyze and explore their stack.

• Powerful data enrichments that give more sense and context to the GAM data (such as the Demand Channels or the Ad Unit Path Levels dimensions)